Simon Ross
Managing Partner at Seddons
The recent merger with B D Laddie & the future
Congratulations on the merger with B D Laddie. What made the two firms decide to merge?
Thank you, we are delighted that B D Laddie joined forces with us and are now part of Seddons. Unlike many mergers, the rationale behind ours was not driven by a specific event, but rather by the fact that it represented a unique and valuable opportunity. The existing relationship between our two firms – as well as obvious synergies between some of our core areas of practice – proved to be an opportunity which was too good to pass up, and made perfect sense for both of our respective firms and their interests.
How was the merger process?
B D Laddie was a personal introduction from one of our equity partners which made the process far more straightforward and informal, although we still undertook due diligence, of course, and followed the necessary formalities. We also made sure our accountants and brokers were involved at an early stage in our discussions.
How will things change following the merger?
We were really keen to keep any changes to a minimum and sought to ensure a seamless as possible transition for B D Laddie’s clients. Culturally both firms are very similar and have the same approach towards looking after employees and clients. The synergies and natural fit between us were one of the many reasons the merger was absolutely the right thing to do.
What’s your medium to long-term vision for the merged firm?
Our vision is to be a top 150 law firm in the UK and ultimately the law firm of choice in the West End. We have plans in place to achieve this growth both organically and through controlled expansion in our specialist areas of expertise: property, dispute resolution and private client.
What are the growth areas for Seddons as a business, both in the UK & internationally?
Over the years we have built an excellent reputation for our expertise in property and our private client and family practice is expanding at a similar pace. Not surprisingly, given our prime location in the West End, we attract a lot of international clients looking to invest in the UK, as well as, of course, serving our varied local private and commercial client base.
How does Seddons invest in its people?
Nurturing talent within the firm is something we place a great emphasis on and we are very proud of the fact that, as a result, many of our trainees have become partners over the years. We also recognise the importance of ensuring all our people achieve a good work/life balance and have a mentoring programme in place to support this.
What sets Seddons apart?
We like to think that there are a number of factors that set us apart from other law firms. We do have specialist expertise, but I believe what really makes us distinctive are our people and the way we look after our clients, many of whom have been with us for generations. In a nutshell you could say it’s our culture. To coin a phrase, “we are nice people to work with!”
What drives you personally?
Every day is different! I love the constant challenge of managing a practice in these changing times and sheer variety of things that need doing. Celebrating success and embracing innovation, whether that’s through technology and our new Practice Management system or how we market our services, drive me on to achieve bigger and greater things for the firm.
